In a sign that fashion’s fascination for mountaineering style is still going strong, K-Way has unveiled a collaboration with hiking boot specialist Diemme.
The outdoorsy capsule collection features apparel and footwear, the latter modeled after Diemme’s signature Grappa Hiker design to match the ready-to-wear offering.
Among the key items in the apparel lineup: a padded vest with chevron quilting, a hooded windbreaker and parachute pants with cargo pockets. The captivating color palette is dominated by aubergine and khaki with zingy orange accents. The Diemme hiking sneakers come in coordinated colorways.
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The collection — available at both brands’ e-commerce sites, as well as at select K-Way stores — includes a dedicated ad campaign shot by Danish photographer Betty Krag who followed a friend, Konrad Eilenberger, on a city tour.
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K-Way is not new to collaborations, having turned them into a pillar of its lifestyle ethos. Previous tie-ups have included Saint Laurent, Fendi, Comme des Garçons Play, No. 21 and Dsquared2, among others.
In addition to the first collaboration with K-Way, Diemme renewed its partnership with outerwear company Ten C, and debuted a new style. The Anterselva boot is crafted from leather and the patented OJJ textile.
Modeled after Diemme’s Rosset hiking boot, it is available at about 45 retailers and both brands’ e-shops. This marks the second collaboration between the labels, which last year unveiled a co-branded iteration of the Roccia Vet hiking boots.
