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Béis has launched a new travel accessory collection inspired by “Wicked,” the much-anticipated film adaptation of the Broadway musical. The collection features a range of items in pink and green tones, as well as black, all reflecting the signature colors associated with the film’s characters, Elphaba and Glinda, played by Cynthia Erivo and Ariana Grande.
Much in the way that “Wicked” transports audiences into a fantastical world of Oz, the Béis x “Wicked” collection has “magically” transformed its typically neutral-toned travel accessories with a selection of limited-edition styles.
The collection includes The Backpack, The Weekender, The Tote, The Toiletry Kit, The Carry-On Roller, along with The Check-In Roller in two sizes. Each style is available in Wicked Green, Wicked Pink and Classic Black.
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The collection also includes two bubble-inspired versions of Béis’ Rollers in an iridescent ombré finish. These limited edition rollers shimmer and maintain the functionality and features of all Béis products. They also come with laundry bags featuring movie-inspired phrases like “It’s Time To Fly” and “Not Your BÉISIC Witch.”
“I’ve always believed that travel is a magical experience, and collaborating with ‘Wicked’ allowed us to really lean into that idea. Creating pieces that add a bit of magic to every journey,” Shay Mitchell, Béis founder, noted in the collection’s press release.
This marks Béis’ second major movie collaboration, following their hot pink Barbie collection launched in July 2023.
Each item in the collection features removable “Wicked”-themed charm zip pulls for versatility. The collaboration includes a key leash, card wallet and mirror. The luggage in the Béis x “Wicked” collection ranges from $68 to $378 and is available at beistravel.com.