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Scandinavian skincare brand Ole Henriksen and Anine Bing are spreading a message of self-love with their “I Heart Me” campaign and the release of their co-developed limited-edition Pout Preserve Peptide Lip Treatment, featuring their first glitter formula shade.
Bing, the founder of her eponymous brand, known for creating modern essentials with a Scandinavian touch, and Ole Henriksen created a campaign inspired by their shared Scandinavian heritage. The collaboration launches with a new shade of the viral Pout Preserve Peptide Lip Treatment in a mauve-pink tint, Strawberry Sorbet flavor, developed with a glimmering finish. According to the brand, the new Pout Preserve is “designed to inspire moments of self-love.”
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“We’re beyond excited to continue our partnership with Anine Bing through our first-ever Pout Preserve collaboration,” said Rachel Berg, vice president of global marketing at Ole Henriksen. “Our campaign, conceptualized and creative directed by Anine, was inspired by self-love — and the micro moments of joy all around us. With this campaign, our aim is to spark more glimmers.”
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Bing was announced as Ole Henriksen’s global Scandi brand advisor in December 2023.
“I’ve been using as Ole Henriksen products for almost 20 years, so collaborating on our new Pout Preserve shade… feels incredibly special,” Bing said in a statement. “The project allowed me to design the packaging and take on the role of creative director, which was a delightful experience. I’m inspired by Ole’s philosophy of self-love and how it connects to beauty.”
The limited-edition treatment will be available on sephora.com, olehenriksen.com and select retailers on Oct. 24.
Ole Henriksen was acquired in 2011 by Kendo Brands, a beauty brand incubator owned by LVMH Moet Hennessy Louis Vuitton.