Queen Latifah Joins Cindy Crawford as Good American’s Latest ‘Icon,’ Models Bodysuits, Jeans and More in New Campaign

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Queen Latifah is the star of Good American’s latest “American Icons” campaign. The multihyphenate and Oscar-nominated performer models a series of new looks for the campaign, highlighting the latest styles from the brand cofounded by Khloé Kardashian and Emma Grede.

In images for the new campaign, Queen Latifah models jackets, T-shirts, bodysuits and Good American’s signature jeans. Looks range from business-casual to elevated contemporary elegance and serve as a showcase for Queen Latifah’s unique finesse.

Credited as a pioneering figure in the entertainment industry, Good American’s collaboration with the “Chicago” star was a natural fit. “Queen Latifah, our second American Icon, is a trailblazer who has redefined the entertainment industry, breaking boundaries in music, film and television,” the brand said in a statement.

“With multiple Grammy Awards, an Academy Award nomination, and a star on the Hollywood Walk of Fame, her legacy of empowerment, strength and iconic influence is an inspiration for all, to embrace their individuality and confidence.”

Queen Latifah is the latest star to front Good American’s new “American Icons” campaign. Last September, the brand announced model Cindy Crawford as the first person to lead the campaign.

“I love the fact that Good American is committed to representing women of all shapes and sizes,” Crawford told WWD at the time. “Historically, fashion has left many of these women out of the conversation, making them feel left out or unable to be part of the fashion moment.”

Good American’s collaborations with high-profile stars and talent grew over the course of the last several months. In May, WNBA star Angel Reese fronted the brand’s campaign featuring designs curated for tall women. Irina Shayk also served as the star for the brand’s official denim campaign last June.

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