One year after launching color cosmetics with blush, Goop is introducing a barrier-boosting lip gloss in six pink and plummy shades, complete with firming Maxi-Lip and vegan lanolin.
Founder: Gwyneth Paltrow
Featuring cucumber seed extract, plant-derived lanolin and murumuru seed butter, posh balm is a low-maintenance, high-shine addition to the brand’s portfolio.
Founder: Victoria Beckham
While velvety-matte in its finish, this lipstick purports to hydrate for up to eight hours and comes in 10 nude shades. Launching Oct. 29.
Founder: Kim Kardashian
Designed specifically for women 40 and up, this cream lipstick taps raspberry stem cell extract for lasting hydration.
Founder: Sarah Creal
For its first non-patch product, the ever-buzzy Starface delivers a shea and cocoa butter-infused lip balm in four flavors — from Watermelon Squeeze to Magic Mint.
Founder: Julie Schott
Ayurvedic skin care brand Prakti Beauty is launching into lip with a botanical-based oil coming in four shades.
Designed to lessen the appearance of hyperpigmentation on two-toned lips, this oat-infused lip oil comes in two shades and aims to also smooth fine lines.
Founder: Camille Bell
This matte liquid lipstick by 2024 Sephora Accelerate cohort member Maed Beauty is part of a four-step lip routine, and blends maca root and cherry coffee seed oil for a blurring effect.
Founder: Denise Vasi
Somewhere between a lipstick and a lip balm, Bisou Jelly adds a buildable wash of color with its pigmented core, while an outer layer of vitamin E-rich jelly moisturizes.
Founder: Violette Serrat
Ayurvedic skin care brand Prakti Beauty is launching into lip with a botanical-based oil coming in four shades.