Alexis Ren is the new face of lifestyle brand RVCA.
The supermodel and wellness influencer teamed up with pro surfer Bettylou Sakura Johnson in Hawaii, where the two focused on enhancing their surfing skills while showcasing the lifestyle brand’s latest athleisure and performance collection.
In the campaign images, Ren and Johnson enjoy a self-care day, practicing yoga on the beach in the VA Essential Mid II Bra and Ba Essential Pocket Legging II Pants. They are also seen holding hands on a nature path, wearing cropped Baby Raglans and VA Sport Fleece Pants, among other styles.
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The fall 2024 VA Sports collection includes a range of pieces like tennis skirts, crop tops and joggers that cater to performance needs and fashion preferences, fitting into the popular “pilates princess” and “tenniscore” aesthetics that have added a quiet luxury twist to the athleisure aesthetic.
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Ren aimed to conquer her fear of surfing as part of the campaign, a journey she also promotes through We Are Warriors. This wellness and personal development community, cofounded by Ren and Allie Michelle, emphasizes empowerment through a holistic approach, incorporating fitness, education and meditation.
Ren is also set up to launch a codesigned collection with RVCA next spring. The lifestyle brand has previously collaborated with Stella Maxwell in 2022 on a capsule collection the model described to WWD as “early ’90s hip-hop meets ’90s grunge with maybe a little bit of ’70s love woven in there.” In 2021, RVCA partnered with actress and model Camille Rowe on a collection inspired by both ’60s French Girl style and vintage California aesthetics.
The 16-piece RVCA Sport Alexis & Bettylou collection, priced between $40 and $80, was available online at RCVA.com as of Oct. 23.