Photographed by Nadav Kander, Balenciaga’s new Characters campaign sees “each star show a facet of herself by creating a character study.” Featuring Kim Kardashian, Naomi Watts and Isabelle Huppert, the label places its Rodeo and BEl Air handbags front and center.
Balenciaga introduced their new Rodeo handbag, as seen in the Characters campaign, in May. Inspired by the “legendary intersection of luxury and fashion, Rodeo Drive,” the calfskin tote features a matte finish, accordion pleats and a turn lock closure. It comes in four different sizes and multiple colorways.
Meanwhile, the Bel Air tote was initially featured in Balenciaga’s fall 2024 presentation in Paris in March. Named for the historic Los Angeles neighborhood, its hallmark is a logo-engraved metal twist lock. Available in black, tan and ivory colorways, the calfskin tote features two slender belts across the front, as well as a softened napa lining. The original Bel Air and the Hobo iteration come in multiple sizes.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Michelle Yeoh in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Isabelle Huppert in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Naomi Watts in Balenciaga’s Bel Air handbag Characters campaign.
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Balenciaga’s Characters Campaign
Naomi Watts in Balenciaga’s Rodeo handbag Characters campaign.
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Balenciaga’s Characters Campaign
Isabelle Huppert in Balenciaga’s Rodeo handbag Characters campaign.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Rodeo handbag Characters campaign.
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Balenciaga’s Characters Campaign
Naomi Watts in Balenciaga’s Rodeo handbag Characters campaign.
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Balenciaga’s Characters Campaign
Isabelle Huppert in Balenciaga’s Rodeo handbag Characters campaign.
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Balenciaga’s Characters Campaign
Kim Kardashian in Balenciaga’s Rodeo handbag Characters campaign.