After a 14-year hiatus from selling apparel on HSN, Mark Badgley and James Mischka are returning.
Their collection will carry the new label of “Mark & James by Badgley Mischka,” and it debuted on HSN’s site at 9 a.m. EST on Thursday.
The HSN x Mark & James by Badgley Mischka collection is meant to be elevated from previous collections. The 10-piece fall line plays up plenty of daytime looks but there are also versatile styles that can be dressed up for evening outings. They are designed to offer a little more razzamatazz than previous collections, which were more straightforward.
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The designers will be making on-air appearances with HSN, starting with two Thursday night on “The List With Debbie D” at 10 p.m. and then again at 11 p.m. EST. Their official on-air launch though is being flagged as the “Mark & James by Badgley Mischka Fashion Premiere” at 7 p.m. EST on Friday.
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The New York-based company has been in business for more than 40 years and many shoppers know the name from celebrities sporting Badgley Mischka dresses and gowns on the red carpet like Amanda Nguyen, Ashley Judd, Susan Kelechi Watson, Molly Shannon and Elizabeth Hurley. The designers are keeping a brisk schedule as of late, having rolled out their latest bridal collection in New York City and been honored by the Fashion Group International this month in Chicago. Earlier this fall, Badgley and Mischka debuted their signature spring collection during New York Fashion Week. And in August they did some bipartisan dressing — unintentionally suiting up the wives of the Republican and Democratic vice presidential candidates J.D. Vance and Minnesota Gov. Tim Walz at each party’s national convention.
To introduce her husband at the Democratic National Convention, Usha Vance wore a cobalt blue Badgley Mischka dress and for the final night of the DNC, Gwen Walz wore a textured Badgley Mischka crepe dress. Each woman was said to have made their purchase in stores, and not through the designers.
But back to the HSN return. In a statement, Badgley said the new collection aims “to bring everyday glamor to a broader audience, with pieces that transition effortlessly from day to evening.” With embellishments, sequins and “luxurious details,” the line is “all about making women feel confident and chic — at an attainable price point under $100.”
Mischka noted, “With fashion progressing toward more accessible, everyday luxury, this was the right time to evolve our brand by offering an elevated yet approachable collection. We’re proud of the result and can’t wait to see women enjoy these pieces.”
The offerings retail from $54.95 to $99.95 and are being sold exclusively through HSN. There are also plans to expand into other categories with HSN next year.
Bridget Love, vice president and general merchandise manager for fashion and beauty at HSN, said the pair’s signature style is woven through the collection.