CHECKING IN: You can soon add hotelier to the many additional caps worn by music star Pharrell Williams, who moonlights as creative director of menswear at Louis Vuitton, runs beauty brand Humanrace and auction house Joopiter, to name of a few of his side hustles.
He co-invested in the property that formerly housed the Hôtel Saint-James & Albany in Paris alongside Mohari Hospitality and Omnam Investment Group.
Mohari revealed the transaction on its website, but did not detail the financial terms for the “trophy property,” which boasts views of the Tuileries. Reps for Williams did not immediately respond to a WWD query.
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“This project exemplifies our dedication to identifying and creating unique luxury hospitality projects that deliver unparalleled experiences in the world’s most desirable destinations,” J. Allen Smith, chief executive officer of Mohari Hospitality, said in a statement.
David Zisser, founder and CEO of Omnam Group, added: “This unique asset has been selected as the flagship of our exceptional partnership with Mohari, which has created an unparalleled, united team of visionaries, pushing the boundaries of design, guest experience and sustainable technology.”
In 2022, Mohari and Omnam forged a joint venture “to increase the impact of developments in luxury hospitality, food and beverage and leisure throughout Europe, harnessing the full potential and unique strengths of each group,” according to the website.
Mohari’s investments include Tao Hospitality Group and Riviera Dining Group, as well as the Four Seasons Madrid, 1 Hotel Toronto, Andaz and the Ritz-Carlton Yacht Collection. Omnam’s portfolio includes the Four Seasons Puglia, Baccarat Hotel Florence, the Edition Lake Como and the Kimpton POST in Rotterdam.
A multihyphenate, who recently unveiled a collaboration with Lego, Williams is no stranger to hospitality projects, having collaborated with French chef Jean Imbert on pop-up restaurants in Saint-Tropez and Ibiza, for example.