Cristiano Ronaldo has invested an undisclosed amount in custom supplement company Bioniq.
This round follows a $15 million series B in July and brings the company’s total valuation to $82 million. Bioniq, which has grown its member base more than five times this year, employs a user quiz and AI-powered algorithm backed by years of blood biomarker data to create a daily, personalized formula for each user. Each version, made up of prebiotic guar granules, can contain a unique combination of 120 antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotic fiber.
Ronaldo has invested in the company after joining as a member in 2022.
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“Backing Bioniq goes beyond just an investment opportunity for me — it’s about aligning with a shared vision for health, performance and longevity,” the soccer legend said in a statement. “I have been using their products myself for almost three years. With their personalized health approach, I believe Bioniq has the potential to transform how we care for our bodies and help people reach and maintain their peak performance for longer.”
This is not Ronaldo’s first foray into wellness investing, as he also backs and is a global ambassador for health-tracking device brand Whoop.
“Cristiano Ronaldo is the perfect partner and shareholder. As the ultimate embodiment of performance and longevity, Cristiano fully aligns with the values and mission of Bioniq,” Vadim Fedotov, Bioniq cofounder and chief executive officer, said in a statement. “We are thrilled that the world’s leading athlete and advocate of a healthy lifestyle has made Bioniq part of his journey since 2022. His personal experience with our products reinforces his belief in what we’re building. Cristiano’s decision to invest highlights his confidence in our team’s vision and his commitment to helping us build the leading company in personalized health.”
Fedotov was previously a professional basketball player, and the pro-athlete connection doesn’t stop with him and Ronaldo. Other Bioniq members include pro soccer players Diogo Dalot and Manuel Neuer; former NBA player Andrei Kirilenko, and pro-soccer player and Olympian Antony Santos.
According to the company, whose products are available in more than 70 countries, this latest investment will allow the team to focus on expansion in key markets, including the U.S., which makes up over 60 percent of the business, Europe and the Middle East.