Skip to main content
Image of Noor Lobad

Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

The Latest Lip Launches From Female-founded Brands — From Tinted Balms to Oils to Glosses

Thanks to a surge in innovative formats and a swath of buzzy launches, the lip category continues to grow.

9 New Cleansers From Dieux, Skinfix and More Formulated for All Skin Types

As consumers seek more from their cleansers, founders are bringing new levels of hyper-specificity to skin…

The Beauty Industry Celebrates Macy’s’ Nata Dvir at The Fragrance Foundation’s Circle of Champions Dinner

The organization's annual dinner was held Tuesday night in New York.

EXCLUSIVE: A New, TikTok Trend-led E-tailer Wants to Be the ‘Supreme’ of the Beauty Industry

Founded by a beauty veteran, Haut Drops aims to combine entertainment, "drop" culture and beauty in a way…

UPDATED: All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

The 10 Most-purchased Beauty Products on TikTok Shop in August, per Charm.io

K-beauty skin care kits are soaring, plus a more nascent hair tool brand has joined the ranks of Wavytalk and…

P&G Beauty, Royal Botanic Gardens Kew Unveil New Research on Hair Benefits of Botanical Oils

The longtime research partners assessed roughly 50 plant oils over the course of four years to determine how…

Molly Sims’ Yse Beauty Gains Investment From Willow Growth Partners

Launched in 2023 with a focus on addressing hyperpigmentation, the line is geared toward women ages 40 and…

From Jen Atkin to Bobbi Brown — the Lessons 8 Repeat Beauty Founders Wish They’d Known Earlier

The era of serial women beauty founders has arrived, and those at the forefront are intent on driving impact…

Beauty CEO Savannah Sachs Would Rather Spearfish Her Own Ceviche, Thank You

When Eighth Day chief Savannah Sachs isn't building a luxury skin care brand, you'll find her on the shores…

Beauty’s Leading Female Scientists Talk Innovation, Experimentation and Representation

Try, test and try again: Beauty's scientific leading ladies take the same approach to innovation as they do…

EXCLUSIVE: Keke Palmer Is Bringing Her Storytelling Skills to Revlon’s Creme of Nature — as Chief Brand Officer

"Keke will be instrumental in shaping how we communicate our overall brand to the end consumer," said Chandra…

EXCLUSIVE: Merit Wants to Be a Fragrance Brand, Too

"We knew we had permission from the customer to enter the category," said founder Katherine Power, who is…

EXCLUSIVE: Sarah Kugelman Wants to Make Gen X Beauty More ‘Irreverent’ With Her Newest Brand

The Skyn Iceland founder is introducing All Golden, a "pro-aging" beauty brand which aims to exalt the…

The Top 10 Gen X Beauty Influencers to Watch

A new report by Traackr spotlights the Gen X influencers who are making waves in beauty.